Customized Emails
Your online marketing campaign with the consumer only begins with your uniquely branded estimate. There are so many more opportunities to build a strong relationship with a new customer.
BettyNet Pro Customized Emails gives you four more chances to make a good impression. They wouldn't be walking the lot if they weren't interested, but you have to CLOSE them! Convince them to sign the line that is dotted. Here's how:
-
First - Estimate Notification
Each time a shop replies to an inquiry, the consumer receives a generic email explaining that a new estimate has arrived. With BettyNet Pro this notification can include your custom banner as well as your own text describing the many virtues and special attention that you offer. Prepare the buyers for a distinguished experience even before they see your estimate.
-
Second - Your shop selected
The next consumer communication occurs when they select your estimate. Give them a warm feeling with your customized look and feel - this will encourage them to follow through.
-
And then - The Betty Nudge
It's not just about winning the bid - it is about CLOSING the business. What about consumers that select your estimate but then never show up in your shop? How about a highly personal gentle nudge a few weeks later, just to say "Hey, what happened? Don't you know that I really care?" The Betty nudge is customizable and triggered at your command, for Pro only.
-
BONUS: Reconnect up to 3 months later
Pro shops have yet another opportunity to market to consumers - whether or not they came in to have their repair. Up to 3 months after their inquiry you can remind them that you are still available to attend to their needs. Standard shops may pitch the quick date but Pro shops know that it is really about building long-term relationships. A few months later make sure they remember that you still care.